The ultimate repositioning and message creation step for any content work. And the best thing is that it’s hands-on for you, guided by experts. You do the work, you get the ideas, you get the implementation.
Instead of paying consultants to do this work, do it yourself, but in a group.
Here’s the framework.
- Month 1: The Research Block. You will learn how to examine your industry, your landscape, your competition, your alternatives and your opportunities. You will also learn how to drill the communications and content, examine your client files, and do the kind of research into your market that you require.
- Week 1 is the Welcome and Setup
- Week 2 is competitive intelligence
- Week 3 is communications and content
- Week 4 is prospect research
- Month 2: Blue Ocean strategy applied to content. You will learn a basic Blue Ocean Strategy framework. You’ll take your research and apply the framework to it to analyze it and identify opportunity.
- Week 1 is the Blue Ocean Framework and Analysis
- Week 2 and 3 are dedicated to supporting you through that analysis and ideation
- Week 4 is dedicated to presentations to the group and conversations
- Month 3: Apply all of the above to your vision and your business.
- Week 1: See the new structure through the lens of your strategic and five-year vision
- Weeks 2-4: Create the tools you’ll need to set yourself up to apply it, from production calendars to deployment.
Who is this for?
Those who are excited about pivoting into a new message, industry, or approach to their content marketing and business publishing.
If you identify with any of these, don’t apply:
- I want to learn but not actually do homework
- Don’t have the time to do anything other than what I’m already doing.
- I’m curious but I don’t actually want to do anything new
- I’m happy where I am, thanks.
You are granted a non-exclusive license to use such templates, forms, and content of ours as provided during the sessions, and only in the formats provided. If you wish to obtain different formats, channels, or forms of these materials, a fee may apply. Contact firstname.lastname@example.org for details.
How much is it?
This is serious, mum! Your fee is $297 per month + GST to participate. If you REALLY want in, but can’t afford it at this fee, payment plans are available to you. They require a commitment to a direct debit, but are completely negotiable so contact email@example.com for details.